Tuesday 21 February 2012

Reduce costs and get a bigger business through Raw Returns

In these restless economic times many companies have to deal with profit decline, but this doesn’t have to be the case for your business. All you need is a good wholesale appliances or liquidation stock online platform and refocus your business practices to raw returns offers, one area that companies often overlook.


Raw Returns are goods, mainly clothing, consumer electronics and home appliances, that have been returned to the store they were purchased from. These products have not been checked for flaws or tested for malfunctions. The potential for big profit margins rises even more when purchasing truckloads and pallets of raw returns, at a price much lower than the wholesale rate. The pallets or truckloads are usually a mixed “goodie bag”. For example if you are looking at a raw return pallet of consumer electronics it may contain coffee machines, ironing and DIY gardening tools.

The good news about returns is that they are in-demand products, many of them still in perfect condition, only returned because the color, size, or model were wrong. There are also risks in this situation, such as buying damaged products that can’t be resold. To avoid this kind of stock try to find out all the details about the products’ condition from the wholesaler, or you can even consider visiting their warehouse.


It's best to have more than one source when reselling raw returns goods or liquidation stock. Two of the best places to do that are the mighty eBay.com and wholesale appliances platforms such as liquidation.com, britcomdirect.com and globalstockuk.com. A lot of companies have been doing this with success for years.

Customers return products they've purchased for a variety of reasons and this implies a reduction in the store’s revenues and an increase of costs in the logistical and operational sector. So it is business-wise to handle raw returns as fast as possible since they cannot be re-shelved, and the best way to do that is to sell them to a wholesaler. Or, if you can’t sell them, then at least find a wholesaler that will process your raw returns in an ecological way.


Surprisingly or not, merchandisers do not realize the full potential of buying and reselling raw returns. Buying them can be very profitable for a retail business, since they can be purchased at unbelievably low rates. You need little experience when sourcing wholesale products, but it is a proven fact that due to prices with up to 90% off RRP there is a lot of room for substantial profit.

Most of the high-end retailers and manufacturers all over the world offer raw returned stock for sale to B2B trading platforms and wholesalers as part of their stock clearance program. Therefore, raw returns have a market for resell and it is up to you to make a success out of it.

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